Virtual events have become increasingly convenient for attendees because there are no travel efforts or costs involved. Thus, many companies are starting to host virtual events in the hopes of increasing their leads and increasing their potential clients, particularly among B2B businesses.
Now, every event doesn’t guarantee positive results with lead generation, but there are some things hosts can do to ensure that they’re getting the best out of their events. Therefore, this article outlines some effective methods you should keep in mind if you ever plan to host a virtual event in the new future.
These factors can help you generate more leads and make your event on a virtual event platform a successful method of networking and growing your clientele.
Introduce One-Click Actions
It’s best to cooperate with a virtual event company to use a virtual platform that can host your event. A credible platform is essential to a successful event because that’s what can define the user experience. You should use one that won’t hang or crash if you get more visitors than expected.
In addition to that, it should have streamlined features such as one-click actions. One-click actions mean that users can reach a specific virtual destination by clicking the CTA (call-to-action). Therefore, eliminating barriers for your attendees to interact with your company can help draw in more leads. Speak to your event management agency to ensure that you have all of the basic equipment necessary to facilitate such a feature.
Reduce the Costs Related to the Event Wherever Possible
As mentioned above, virtual events can help eliminate costs for attendees. They don’t have to pay money for travelling to the venue, which could incur both transportation and accommodation fees depending on the location of the venue.
You could possibly further increase the chance of attracting more attendees (and potential leads) by eliminating other costs related to the event. If possible, make the virtual event free to enter. It can be wise to do that if you’re hosting your first event and are sceptical of the turnout. In that case, it may be best to speak to your event management agency for an affordable package that will make your event exciting without exceeding your budget.
At the same time, make sure that you have the tools to also track the users who clicked on the CTAs. Therefore, you’ll know which clients potentially have the intent of doing business with you or are interested in your services. Thus, you can contact them after the event as well. It will also help you target the companies and individuals who are likely to be interested in your company.
Include One-on-One Meetings within the Event
Some users may need more convincing than simply an overview of a company and its services before choosing to do business with it. Therefore, it can help to accommodate one-on-one meetings within the event. These can include meetings in the form of video calls, voice calls, or live chat.
If you want to include video calls, you will need to have a virtual event platform that can accommodate such a feature. In that case, consult the agency helping you organise the event. You should note that including such features may increase your overall costs because you’ll need to have a platform that can support it, and you’ll need appropriate equipment for your video sessions.
The benefit of including one-on-one meetings is that you’re capitalising on potential clients’ or customers’ intent to buy or general interest in your company.
Make Your Event Engaging with Industry-Leading Guests
One of the best ways to improve lead generation from your virtual event is to make your event engaging. In addition to informative discussions, it can certainly help to invite industry leaders as guests to your event. If possible, ask them to give a talk or short seminar. People are likely to be interested in your virtual event if a person they know is going to be speaking at it. Also, try to include a session in which attendees can interact with the guest. This way, they can get access to industry-specific information that they are particularly interested in.
It can also help to request your guest to advertise the event beforehand. Some leaders and influencers have significant followings on social media platforms. Therefore, they can build traction towards your event, increasing user interest, which, in turn, could mean more leads for you.
Offer Multi Language Options for Events with International Attendees
If you expect your event to have attendees from different parts of the world, it may help improve engagement if you include multi-language options. Therefore, the interface could have text in a number of languages. Some users who aren’t familiar with the English language may not be able to understand the details mentioned in the CTA. Improving accessibility, on the whole, can help with lead generation.
Monitor Engagement Data and Examine It after the Event
This point is related to during and after your event. It’s best to monitor engagement data and examine it after the event. So, you’ll find that some attendees will engage with different aspects of the event more than others. So, track their activity and then target those users who engaged more for lead generation. These engaged users will likely have more interest in your company and your services.
Last Few Words
When hiring a company to handle your virtual event, make sure that they understand the goals of your event. In turn, they can help your event be successful in what you want to achieve, whether that’s lead generation, promotion, etc.
If you’re looking for a virtual event company in the UK, you can check out Seven Events. This company can help organise a variety of virtual events by offering the necessary supplies, planning services, and much more.