Running a successful pharmaceutical event requires serious thought and granular focus. In this tightly regulated field, the details are more important than other things. From pre-planning and strategy to the logistics and food and beverage, planners must work hard to avoid making mistakes. However, mistakes can happen especially if you don’t do your research. Below are some tips that can help you have a successful pharmaceutical event planning:
Include your Legal Experts at the Early Planning Stage
While planning a pharmaceutical event, you don’t want to waste time and resource developing ideas that cannot be approved. By involving legal experts at the early stage of planning, you can avoid wasting time, accelerating the initial approval process and possibly avoid a full second review. When the legal team is doing all the plans with you, you can confirm the necessary elements and formats required for getting approvals upfront.
Ensure there is a Pre- and Post-Marketing Plan
A two- or three-day face-to-face activity during a pharma event is just part of the story. You can leverage a great deal with more value by reaching out to the audience earlier and following up after the event. Consider making an editorial calendar, build buzz early, and have a follow-up communication primed for the days and weeks after.
Healthcare professionals don’t have the luxury of time and they tend to want just information relevant to their work they can obtain in their chosen timeframe. Think about segmenting your list of attendees by job tiles. This will let you concentrate on your comms before, during, and after the event. Personalization offers many opportunities in terms of event planning.
Create a Robust Contingency Plan
Even the best-laid plans can go wrong, so it is important to always have a Plan B or even C. For instance, what if some event equipment does not work or your hired speaker does not show up? A contingency plan ensures that the event will be successful despite unexpected shortcomings. Again, remember that healthcare professionals are time-poor so it might be hard to invite them again to the same event just because the first one failed.
Hire Expert Planners
Professionals who specialize in planning pharmaceutical events have worked on many clients in the past. Thus, they know the ins and outs of event planning and ensure your event will go smoothly as plan. They understand that the event is attended by professionals who value time more than anything else.